A Behind the Scenes Look at Innovative Concepts’ Servers

Not all clouds are created equal

A cloud’s performance relies as much on experience as it does on its technical assets. Over the last 30 years, Innovative Concepts’ engineers have accumulated tremendous wisdom as they’ve continuously evolved our cloud infrastructure in California, Arizona, and Virginia into a network worthy of its name.


For any business that relies on the cloud, speed matters. That’s why we’ve engineered our cloud around the two main elements that impact its performance: network latency and processing capabilities. Our architects and engineers have designed our Exchange cloud to minimize the former while maximizing the latter.

Minimizing network latency

Datacenter location

One basic cause of latency is the physical distance your data has to travel. Rather than turning to complicated WAN acceleration or complex network configuration, we simply allow our customers to select the datacenter location closest to their end users. And if your users are located in multiple geographies, you can place each user’s data in the datacenter closest to them.

Network backbone

We connect our datacenters to the internet via multiple tier 1 internet providers to minimize latency by physically reducing the distance your data has to travel to reach your end users.


Our engineers and architects view the pursuit of 100% uptime as a passion. For the past twelve years, they have continuously analyzed historical operational experience to unearth insights for maintaining future performance. Today, our business-grade cloud delivers 99.999% uptime and includes a financially backed, industry-leading service-level agreement.

This level of availability is possible only because our architects and engineers have applied their deep expertise to three key technological components: our architecture, our world-class datacenters, and the internet providers that connect our datacenters to the world.

The Multi-Zone Design is one of intermedia’s pinnacle achievements. In this architecture, each section is built on its own dedicated hardware. This design ensures that any infrastructure failures are isolated to a specific section of the cloud to guarantee service availability.

Our Exchange mailbox databases are backed up using our proprietary Dumpster Restore Tool. To ensure highest possible hardware availability, each front-end section leverages VMware vMotion capabilities across cluster nodes within each quadrant. The back end sections use database replication for redundancy.

Each of our datacenters has been chosen to meet the highest availability criteria. Each one is SSAE 16 Type II compliant. Each one has verified levels of physical security. Each one also possesses redundant electrical and cooling infrastructure, including diesel generators for backup power, to protect against all imaginable problems. And finally, our entire cloud infrastructure is deployed with redundant power supply units in the unlikely event of a power feed failure.

The final element of our high availability comprises the providers that connect our datacenters to the internet. We’ve chosen multiple Tier 1 internet providers for this purpose. Taken together, these providers guarantee availability and give us capabilities to route traffic around any provider backbone issues that may arise. Our goal is simple: your data and tools are always available.

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